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Talk Radio

Radio Ratings Pre-1990

(1976 to 1989)
Archived radio ratings for all stations with a focus on talk radio.

1980 - 1988 - 1989

The following was saved from the Radio-Info.com forum

Name: rich610

Date: 8/10/02I found some old Arbitron ratings in a file. I thought everyone would enjoy them.

Fall 1980

  • 1. KYW 11.6 (the Phillies radio home during that magical season)
  • 2. WMGK 9.0 (AC)
  • 3. WIP 6.6 (AC)
  • 4. WWSH 6.1 (Beautiful music)
  • 5. WEAZ 5.9 (Beautiful music)
  • 6. WMMR 5.3
  • 6. WDAS-FM 5.3
  • 8. WCAU-AM 4.4 (Talk)
  • 9. WWDB 4.2 (Talk)
  • 10. WYSP 4.1
  • 11. WPEN 3.8 (Big Band)
  • 12. WCAU-FM 3.6 (mellow rhythm)
  • 13. WIOQ 3.4 (soft rock)
  • 14. WFIL 3.1 (AC)
  • 15. WUSL 2.7 (AC)The station was known as "US1"
  • 16. WIFI-FM 2.4 (Top-40)
  • 17. WSNI-FM 2.4 (adult easy listening)
  • 18. WFLN-FM 1.8 (Classical)
  • 19. WDAS-AM 1.4
  • 20. WHAT-AM 1.1

Fall 1988

  • 1. WEGX-FM 7.9 (Top-40) Their only #1 book
  • 2. WMMR-FM 7.7 (DeBella beat Stern 9.2 to 6.9)
  • 3. WUSL-FM 7.5
  • 4. KYW 6.5
  • 5. WEAZ-FM 5.7 (Third book as an AC station)
  • 6. WPEN 5.1
  • 7. WYSP-FM 4.9
  • 8. WKSZ-FM 4.8 (AC)
  • 9. WMGK-FM 4.7 (AC)
  • 10.WWDB-FM 4.6
  • In this book, WIOQ finished 16th with the oldies format. WOGL finished 17th.

Summer 1989

  • 1. WMMR 8.1 (DeBella was PD at the time)
  • 2. KYW 7.0
  • 3. WPEN 6.8 (best finish of the 1980's)
  • 4. WEAZ-FM 6.3
  • 5. WUSL-FM 5.7
  • 6. WYSP-FM 5.5
  • 7. WIOQ-FM 4.8 (Contemporary dance format)
  • 8. WXTU-FM 4.6
  • 9. WOGL-FM 4.5
  • 10.WEGX-FM 4.3
  • 10.WKSZ-FM 4.3

1976 - 1977

The following was saved from the Radio-Info.com forum

Name: ekimetsok

Date: 8/14/02Recent posts of vintage Arbitron ratings reminded me of an item in my archives which may be of interest. In early 1978, Radio & Records published a supplement titled "Arbitron Breakout Special Edition", containing four book trends of the top 75 radio markets. Here’s what the Philadelphia numbers looked like for October/November 1977. (Number in parenthesis indicates share for October/November 1976)Legend: R=Rock (Top 40)

A=Album Rock
PA=Pop Adult
B=Black
BM=Beautiful Music
N=News
T=Talk
CL=Classical

Station / Oct-Nov 77 (Oct-Nov 76)

  • 1. WIP PA 9.5 (10.0)
  • 2. WWSH BM 7.7 (8.6)
  • 3. KYW N 7.4 (10.6)
  • 4. WDVR BM 6.0 (6.0)
  • 5. WFIL R 4.8 (7.1)
  • 6. WCAU NT 4.6 (5.2)
  • 7. WYSP A 4.5 (5.8)
  • 8. WDAS-FM B 4.5 (3.0)
  • 9. WCAU-FM R 3.9 (2.2)
  • 10. WMGK PA 3.8 (3.9)
  • 11. WZZD R 3.6 (--)
  • 12. WUSL PA 3.6 (1.2)
  • 13. WIOQ A 3.5 (1.2)
  • 14. WIFI R 3.5 (3.9)
  • 15. WWDB T 3.0 (3.7)
  • 16. WPEN PA 2.9 (2.8)
  • 17. WMMR A 2.8 (2.7)
  • 18. WFLN-FM CL 2.2 (2.3)
  • 19. WDAS B 2.1 (2.5)
  • 20. WIOQ A 2.0 (1.3)
  • 21. WSNI BM 1.6 (--)
  • 22. WHAT B 1.4 (1.7)
  • 23. WNAR PA 1.2 (.7)
  • 24. WFLN CL .3 (.6)