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Talk Radio

Radio Ratings 2000

Archived radio ratings for all stations with a focus on talk radio.

 

Fall 2000 Ratings for Philadelphia

High Points of some local stations
(Partial list, B101 included as the top station for reference)
WBEB - 6.6
KYW - 6.2
WPEN - 4.1
WIP 3.5
WPHT 2.9
WPTP - 2.2 (formerly WWDB)
WKXW - 1.1
WHAT 0.8

Here are the fall ratings for Trenton New Jersey.  These are listed only because we get WKXW - NJ101.5-FM well in the Philly area and they run local news in the AM with talk the balance of the weekdays.  In Phillys ratings book they are mired somewhere around a 1.0.  You can see here why they are happy with being "New Jersey" 101.5-FM.  Worth noting is how well the so called Philly stations did.  DAS, XTU, MMR, YSP, LCE and more.  It must be tough sandwiched between Philly and New York.

Market #138 Trenton, NJ -  01/09/2000
Fall 2000 ARBITRON Quarterly Report
12+ Mon-Sun, 6am-12midnight

 
StationFormat Fall 99Spr 00 Fall 2000
WPST   Top 40/M9.5    10.0    11.8    
WDAS   Urban AC5.2    7.1    6.8    
WNJO   Oldies6.2    6.2    5.9    
WKXW   Talk5.2    8.9    5.6    
WXTU   Country2.9    3.4    4.9    
WYSP   Rock3.6    3.7    3.8    
WUSL   Urban3.8    5.3    3.5    
WBUD-A   Oldies4.0    3.9    3.3    
WJJZ   Jazz3.6    3.4    3.3    
WIMG-A   Urban4.3    2.1    2.8    
WIOQ   Top 40/M2.1    1.1    2.4    
WMMR   Rock2.6    2.5    2.4    
WLCE   Hot AC2.6    2.3    2.1    
WABC-A   Talk0.5    0.9    1.9    
WOGL   Oldies2.6    1.8    1.9    
WFAN-A   Sports1.7    0.7    1.6    
WXRK   Alternative1.4    0.9    1.6    
WCBS-A   News1.0    1.6    1.5    

 

9/18/2000 - Latest ArbiTrends June/July/August

StationFormatSpringMJJJJA
WIP-ASports3.2  2.7 2.5 
WPHT-ATalk

2.0    

2.1    

2.5    

WWDBTalk

2.9    

2.8    

2.1    

WHAT-ATalk

1.0    

1.1    

1.1    

WKXWTalk

0.8    

0.8    

1.0    

Sunday August 27th

the arbitrends for July

RankSum 99 Fall 99 Win 00Spr 00 M/J/J 00
WWDB   153.6    4.1    3.4    2.9    2.8    
WIP162.5    2.8    3.1    3.2    2.7    
WPHT181.7    0.8    2.3    2.0    2.1    
WHAT211.0    1.3    1.2    1.0    1.1    
 

Wednesday July 19th - Spring Arbitrons
ACCUtrack numbers are below

The 25-54 demographic tells a slightly different story if you are following the Big Move of Rush and Dr. Laura over to WPHT

25 to 54 demographics from 10 am to 3 pm
WWDB 25-54 Winter 2.2  Spring 1.7 (Gil Gross and Irv Homer)
WPHT 25-54 Winter 2.4  Spring 1.4 (Dr. Laura and Rush)

Station

Format    

 Sum 99 

 Fall 99 

 Win 00 

 Spr 2000 

 

WIP-A   

Sports

2.5    

2.8    

3.1    

3.2    

WPkLY   

Alternative

3.5    

3.4    

3.0    

3.1    

WPHI   

Urban

2.6    

2.6    

2.7    

3.0    

WWDB   

Talk

3.6    

4.1    

3.4    

2.9    

WEJM   

R&B Oldies

3.8    

3.5    

2.3    

2.2    

WPHT-A   

Talk

1.7    

0.8    

2.3    

2.0    

WDAS-A   

Religious

1.4    

1.2    

1.5    

1.4    

WPST   

Top 40/M

1.8    

1.6    

1.5    

1.4    

WHAT-A   

Talk

1.0    

1.3    

1.2    

1.0    

© 2000 Arbitron.

StationFormat     Sum 99  Fall 99  Win 00  F/M/A 00  M/A/M 00  Spr 2000 
 
KYW-A   News6.8    6.3    6.6    6.4    6.4    6.4    
WBEB   AC5.7    6.8    6.6    6.5    6.2    6.1    
WDAS-F   Urban AC5.5    5.4    6.5    6.3    5.3    5.7    
WIOQ   Top 40/M4.2    5.2    4.6    5.3    5.4    5.4    
WUSL   Urban5.0    5.4    5.4    5.3    5.2    5.3    
WYSP   Rock5.8    6.6    4.7    5.1    5.2    5.3    
WJJZ   Jazz4.4    4.3    4.7    4.3    4.4    4.8    
WOGL   Oldies3.8    4.2    3.5    3.6    3.9    4.2    
WXTU   Country3.2    3.5    3.7    3.8    4.0    4.0    
WMMR   Rock3.4    2.9    3.2    3.5    3.6    3.8    
WLCE   Hot AC2.5    2.8    3.3    3.4    3.3    3.4    
WMGK   CR3.5    3.5    4.0    3.9    3.6    3.4    
WPEN-A   Nostalgia4.1    4.6    3.4    3.5    3.6    3.3    
WIP-A   Sports2.5    2.8    3.1    3.2    3.3    3.2    
WPkLY   Alternative3.5    3.4    3.0    3.2    3.2    3.1    
WPHI   Urban2.6    2.6    2.7    2.9    3.0    3.0    
WWDB   Talk3.6    4.1    3.4    2.9    3.1    2.9    
WEJM   R&B Oldies3.8    3.5    2.3    2.3    2.5    2.2    
WPHT-A   Talk1.7    0.8    2.3    2.2    2.2    2.0    
WDAS-A   Religious1.4    1.2    1.5    1.4    1.2    1.4    
WPST   Top 40/M1.8    1.6    1.5    1.5    1.6    1.4    
WHAT-A   Talk1.0    1.3    1.2    1.0    0.9    1.0    

© 2000 Arbitron.


Spring 2000 Ratings Archive with ACCUTRACK numbers

12+ Population:

4,063,000

Surveyed:

Continuously

Ethnic Comp.:

Black 18.9%,

Updated:

July 18, 2000
Hispanic 4.1%, Asian 3.1%

Next:

September, 2000

 

Station

Format

Owner

Sp '99

Su '99

Fa '99

Wi 2000

Sp 2000

KYW-AM

News

Infinity

5.9

6.8

6.3

6.6

6.4

WBEB-FM

AC

WEAZ

7.0

5.7

6.8

6.6

6.1

WDAS-FM

Urban AC

AMFM

5.5

5.5

5.4

6.5

5.7

WIOQ-FM

CHR/Pop

AMFM

4.6

4.2

5.2

4.6

5.4

WUSL-FM

Urban

AMFM

4.6

5.0

5.4

5.4

5.3

WYSP-FM

Rock

Infinity

6.0

5.8

6.6

4.7

5.3

WJJZ-FM

NAC/SJ

AMFM

5.4

4.4

4.3

4.7

4.8

WOGL-FM

Oldies

Infinity

4.4

3.8

4.2

3.5

4.2

WXTU-FM

Country

Beasley

3.5

3.2

3.5

3.7

4.0

WMMR-FM

Rock

Greater Media

3.4

3.4

2.9

3.2

3.8

WLCE-FM

Rock AC*

AMFM

2.7

2.5

2.8

3.3

3.4

WMGK-FM

Classic Hits

Greater Media

3.8

3.5

3.5

4.0

3.4

WPEN-AM

Adult Standards

Greater Media

4.0

4.1

4.6

3.4

3.3

WIP-AM

Sports

Infinity

3.0

2.5

2.8

3.1

3.2

WPLY-FM

Alternative

Radio One

3.1

3.5

3.4

3.0

3.1

WPHI-FM

Urban

Radio One

3.0

2.6

2.6

2.7

3.0

WWDB-FM

Talk

Beasley

3.3

3.6

4.1

3.4

2.9

WEJM-FM

Oldies

Greater Media

2.2

3.8

3.5

2.3

2.2

WPHT-AM

Talk

Infinity

1.1

1.7

0.8

2.3

2.0

WDAS-AM

Religious

AMFM

1.3

1.4

1.2

1.5

1.4

WPST-FM

CHR/Pop

Nassau

1.4

1.8

1.6

1.5

1.4

WHAT-AM

Talk

KBT Comm.

1.0

1.0

1.3

1.2

1.0

WEMG-A/F

Tropical

Mega

0.5

0.7

0.9

0.3

0.9

WKXW-FM

Talk

Press

1.0

1.0

1.0

0.9

0.8

WNJO-FM

Oldies

Nassau

0.8

1.0

0.6

0.8

0.8

WJBR-FM

AC

NextMedia

0.6

0.7

0.6

0.7

0.4

WFIL-AM

Religious

Salem

0.5

0.4

0.0

0.0

0.3

WSTW-FM

CHR/Pop

Delmarva

0.0

0.6

0.4

0.0

0.3

AccuTrack

Station

Format

Owner

Sp '99

Su '99

Fa '99

Wi 2000

Sp 2000

KYW-AM

News

Infinity

8.3

7.5

9.2

8.0

8.4

WIOQ-FM

CHR/Pop

AMFM

6.1

6.2

6.4

6.8

7.7

WUSL-FM

Urban

AMFM

6.8

6.5

6.9

5.9

6.3

WBEB-FM

AC

WEAZ

4.6

5.1

5.0

4.4

5.3

WDAS-FM

Urban AC

AMFM

5.7

4.8

4.7

4.5

5.3

WYSP-FM

Rock

Infinity

5.5

5.2

5.2

5.6

5.3

WPLY-FM

Alternative

Radio One

3.9

4.6

4.4

4.7

4.9

WXTU-FM

Country

Beasley

4.7

4.3

4.0

4.1

4.7

WJJZ-FM

NAC/SJ

AMFM

4.5

3.9

3.9

4.3

4.2

WMMR-FM

Rock

Greater Media

3.4

3.1

3.6

3.8

4.1

WLCE-FM

Rock AC*

AMFM

2.1

1.9

1.9

3.6

3.6

WPEN-AM

Adult Standards

Greater Media

3.2

3.3

3.4

3.1

3.5

WIP-AM

Sports

Infinity

3.3

2.4

3.1

3.4

3.4

WMGK-FM

Classic Hits

Greater Media

3.4

3.4

2.8

3.1

2.9

WPHI-FM

Urban

Radio One

4.4

4.7

3.6

4.0

2.9

WOGL-FM

Oldies

Infinity

3.1

3.6

3.2

3.3

2.7

WWDB-FM

Talk

Beasley

3.3

2.7

4.2

2.4

2.5

WHYY-FM

News/Talk

WHYY Inc.

2.8

3.1

2.0

4.1

2.4

WPHT-AM

Talk

Infinity

1.0

0.5

1.0

2.1

2.1

WRTI-FM

Classical/Jazz

Temple

1.4

1.5

2.1

1.8

2.1

WEJM-FM

Oldies

Greater Media

2.7

2.9

2.0

2.2

1.9

WXPN-FM

Adult Altern.

Univ./Pennsylvania

1.5

2.7

1.6

2.2

1.9

WPST-FM

CHR/Pop

Nassau

1.7

1.9

1.8

2.5

1.8

WDAS-AM

Religious

AMFM

1.2

1.4

1.3

1.1

1.0

WKXW-FM

Talk

Press

0.7

1.1

0.9

0.5

0.8

WHAT-AM

Talk

KBT Comm.

0.7

0.9

0.5

0.6

0.6

WJBR-FM

AC

Commodore

0.4

0.3

1.0

0.3

0.6

WKDN-FM

Religious

Family

0.5

0.6

0.4

0.8

0.6

WNJO-FM

Oldies

Nassau

0.5

0.5

0.7

0.7

0.6

WNAP-AM

Gospel

GHB Broad.

0.3

0.2

0.4

*Was WYXR-FM (Hot AC) until October
©2000, Strategic Media Reseach.

 

18-34 Demo

25-54 Demo

Station

Sp '99

Su '99

Fa '99

Wi 2000

Sp 2000

Station

Sp '99

Su '99

Fa '99

Wi 2000

Sp 2000

WUSL-FM

12.5

12.6

11.6

11.2

13.2

WDAS-FM

8.1

7.0

7.1

7.2

7.8

WIOQ-FM

8.9

8.9

10.5

9.9

11.1

WYSP-FM

6.6

6.7

7.1

6.9

6.6

WYSP-FM

9.8

10.7

9.6

10.2

10.3

WLCE-FM

 

2.7

2.7

6.3

6.3

WPLY-FM

7.8

8.2

9.3

9.5

9.5

WBEB-FM

4.7

5.2

5.8

5.3

6.0

WDAS-FM

7.3

5.5

5.5

4.5

7.3

WMMR-FM

4.9

4.8

5.0

5.6

5.8

WPHI-FM

7.7

9.8

6.6

6.6

6.5

WJJZ-FM

5.8

5.2

5.3

4.1

5.6

WMMR-FM

4.0

3.5

5.8

5.3

6.4

WIOQ-FM

5.5

5.6

5.2

5.0

5.4

WLCE-FM

2.3

2.8

5.3

4.9

KYW-AM

5.2

6.1

6.3

5.9

4.9

WMGK-FM

3.1

3.4

2.6

4.1

3.7

WXTU-FM

5.3

5.0

3.9

4.9

4.8

WXTU-FM

3.6

3.1

3.7

4.9

3.6

WMGK-FM

5.3

5.2

4.3

4.2

4.7


Wednesday April 26th 2000

In the continuing battle between WPHT and WWDB here are some early figures on the winter ratings.

Daytime #'s (6 am to 7 pm) weekdays

WPHT just barely edges out WWDB in the all important demographic of 25 to 54 by a 1.9 for WPHT to a 1.8 for WWDB although in 12+ WWDB still retains the lead with a 3.2 vs. WPHT 2.9.  Sources inside CBS and WPHT say there are smiles all around as they didn't expect such a result for at least another 3 to 6 months.

more on the 12+ 7 days, 6 am to midnight

stationfall 99nov, dec, jandec, jan, febwinter 2000
KYW6.36.36.86.6
WWDB4.14.03.73.4
WIP2.82.92.93.1
WPHT0.81.21.82.3
WHAT1.31.2---1.2

 

The trends for February 2000

stationfall 99nov, dec, jandec, jan, feb
KYW6.36.36.8
WWDB4.14.03.7
WIP2.82.92.9
WPHT0.81.21.8