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Talk Radio

  Radio Ratings 2001

Archived radio ratings for all stations with a focus on talk radio.

Here is the 25-54 demographic for the fall book at WPHT 1210-AM in 2001, post 9/11
6a 1.5 (imus in the morning)
7a 1.7 (imus)
8a 1.4 (imus)
9a 1.7 (Dom Giordano)
10a 2.1 (dom)
11a 2.4 (dom)
12 3.1 (Rush Limbaugh)
1p 2.7 (rush)
2p 2.4 (rush)
3p 2.1 (Jeff Katz)
4p 1.8 (katz)
5p 3.0 (Michael Smerconish)
6p 2.7 (mas)

Wednesday October 17th

The summer book is out for Philly, here are the 12+ highlights.

station | spring | summer
KYW | 6.8 | 7.1
YSP | 4.8 | 5.2 - Stern, before O&A
PHT | 3.6 | 4.0
MMR | 3.1 | 3.5 - has Barsky
PEN | 3.2 | 3.1 - Adult Standards, some talk
WIP | 3.2 | 2.8
MWX | 1.7 | 1.5 - 95.7, one station rumored for talk
HAT | 0.9 | 1.2
KXW | 0.9 | 0.9 - NJ101.5
FIL | 0.0 | 0.5 - religious and talk

Wednesday July 18th

The Spring ratings are out for Philly.  Remember these are only the 12+ numbers.

StationWinter 01Spring 01
1) KYW - All News6.86.8
5) WYSP - Rock with some talk4.34.8
8) WPHT - Talk4.03.6
10) WIP - Sports Talk3.03.2
10) WPEN - Adult standards/talk4.13.2
12) WMMR - Rock with one talk3.33.1
16) WPTP - 80's formerly WWDB2.22.2
20) WHAT - AA oriented talk1.30.9
20) WKXW - NJ101.5 Jersey Talk1.00.9

Monday April 23rd

Winter  ratings are in for the Philly Market - a sampling ...

station  |  Fall | Winter
#1 KWY | 6.2 | 6.8
#6 WYSP | 4.8 | 4.3
#7 WPEN | 4.1 | 4.1
#8 WPHT | 2.9 | 4.0
#10 WIP | 3.5 | 3.0
#13 WPTP | 2.2 | 2.2 - formerly WWDB
#17 WHAT | 0.8 | 1.3
#18 WKXW | 1.1 | 1.0 - NJ101 (Philly is not their target market)

Tuesday March 27th

Winter phase 2 Trends came out yesterday on rronline.  Top 2 plus talkers listed here.

Station | Fall 2000 | Winter Phase 1 | Winter Phase 2
B101  | 6.6 | 7.0 | 7.1
KYW  | 6.2 | 6.5 | 6.9
WPEN | 4.1 | 4.1 | 4.3
WYSP | 4.8 | 4.3 | 4.2 (Carries Stern)
WPHT | 2.9 | 2.9 | 3.5
WIP   | 3.5 | 3.6 | 3.2
WPTP | 2.2 | 1.9 | 1.9 (formerly WWDB)
WHAT | 0.8 | 0.7 | 1.0
WKXW | 1.1 | 0.9 | 1.0