Philadelphia Talk Radio Ratings 1997 to 1998

Details: Category: Ratings Archive

Philadelphia Talk Radio Ratings - 1997 - 1998

Archived ratings information for talk radio stations in the Philadelphia market.

Place	Station	Format	Summer 1998	Fall 1998
1st	KYW-AM	News	6.4	6.4
2nd (tie)	WDAS-FM	Urban Adult Contemporary Music	5.8	5.9
2nd (tie)	WBEB-FM	Adult Contemporary Music	6.2	5.9
4th	WYSP-FM	Rock Music	5.4	5.6
5th	WOGL-FM	Rock Oldies	4.9	5.5
6th	WUSL-FM	Urban Contemporary Music	4.7	5.3
7th	WWDB-FM	Talk	5.0	4.4
8th (tie)	WJJZ-FM	New Adult Contemporary Music	4.1	4.2
8th (tie)	WXTU-FM	Country Music	4.7	4.2
10th	WIOQ-FM	Popular Contemporary Hits	4.0	4.1
11th	WPEN-AM	Nostalgia	3.3	4.0
12th	WMGK-FM	Classic Hit Music	4.1	3.9
13th	WMMR-FM	Rock Music	3.6	3.6
14th	WPHI-FM	Urban Contemporary Music	3.1	3.3
15th	WYXR-FM	Hot Adult Contemporary Music	3.1	3.1
16th	WIP-AM	Sports	2.7	2.9
17th (tie)	WXXM-FM	Hot Adult Contemporary Music	2.3	2.1
17th (tie)	WPLY-FM	Alternative Rock Music	2.3	2.1
19th	WPST-FM	Popular Contemporary Hits	1.5	1.4
20th	WKXW-FM	Talk	0.9	1.3
21st	WDAS-AM	Religious Programming	1.0	1.2
22nd	WPHT-AM	Talk	1.3	1.0
23rd	WHAT-AM	Talk	1.2	0.8
24th (tie)	WNJO-FM	Rock Oldies	1.0	0.6
24th (tie)	WJBR-FM	Adult Contemporary Music	0.5	0.6
24th (tie)	WWDB-AM	Talk	(NR)	0.6
27th	WURD-AM	Spanish Tropical Music	0.5	0.5
28th (tie)	WWJZ-AM	Nostalgia	0.7	0.4
28th (tie)	WRDR-FM	Nostalgia	0.3	0.4
30th	WBYN-FM	Religious Programming	(NR)	0.3

(NR) No rating available.

Ratings represent the percentage of all listeners in the market,
aged 12 and up, estimated to have listened to the station for a
minimum of five minutes during any fifteen-minute period.

All ratings © 1999 Arbitron.
May not be quoted or reproduced without prior written permission from Arbitron.
All rights reserved
Copyright © 1999 by Radio Digest

Fall '98 Phase 1 Arbitrend - (Updated 11/16/98)

Spr '98 Sum '98
KYW-AM (News) 7.2 6.4
WDAS-FM (Urban AC) 6.2 5.8
WBEB-FM (AC) 7.2 6.2
WYSP-FM (Rock) 5.1 5.4
WOGL-FM (Oldies) 4.9 4.9
WWDB-FM (Talk) 4.0 5.0
WJJZ-FM (NAC/SJ) 4.5 4.1
WUSL-FM (Urban) 5.1 4.7
WXTU-FM (Country) 4.3 4.7
WIOQ-FM (CHR/Pop) 3.9 4.0
WMGK-FM (Cl. Hits) 4.1 4.1
WMMR-FM (Rock) 3.0 3.6
WPEN-AM (Nostalgia) 4.1 3.3 3.4
WYXR-FM (Hot AC) 3.3 3.1
WPHI-FM (Urban) 3.4 3.1
WIP-AM (Sports) 2.6 2.7
WXXM-FM (Hot AC) 2.2 2.3
WPLY-FM (Alternative) 2.3 2.3
WPHT-AM (Talk) 1.2 1.3
WPST-FM (CHR/Pop) 1.3 1.5
WHAT-AM (Talk) 1.1 1.2
WDAS-AM (Religious) 1.2 1.0
WNJO-FM (Oldies) .7 1.0
WKXW-FM (Talk) .9 .9
WWJZ-AM (Nostalgia) .3 .7
WJBR-FM (AC) .5 .5
WNAP-AM (Religious) --- .6
WURD-AM (Tropical) .6 .5
WFIL-AM (Religious) --- .4
WSTW-FM (CHR/Pop) --- .4
WRDR-FM (Nostalgia) .7 .3
© 1998 Arbitron.

Philadelphia Summer Book 1998
(source all-access).
[I would add to this list, WPST-1.3-1.5 / WNJO-.7-1.0]

News KYW falls 7.2-6.4, but takes over the lead as AC WBEB, drops 7.2-5.8. Urban AC WDAS 6.2-5.8, Rock WYSP is up 5.2-5.4, Talk WWDB soars to fifth with a 4.0-5.0. Gold WOGL is flat at 4.9, Urban WUSL drops 5.1-4.7, Country WXTU is up 4.3-4.7, NAC WJJZ is down 4.5-4.1, Classic Hits WMGK is level at 4.1. Top 40/ Mainstream WIOQ is up 3.9-4.0, Rock WMMR leaps 3.0-3.6, Nostalgia WPEN-A drops significantly 4.2-3.3, Urban WPHI is off a bit 3.4-3.1, Hot AC WYXR slips 3.3-3.1, Alternative WPLY stays at 2.3, Modern AC WXXM is up slightly 2.2-2.3. (Not available at this time were the #'s for WPHT 1210-AM

Fall 1997 to Spring 1998, 12+

PHILADELPHIA Winter 1998 12+ (incomplete)

Fall 1997 / Winter

1. KYW (1060) 6.8 - 7.4

2. WDAS-FM (105.3) 5.5 - 6.4

3. WBEB-FM (101.1) 5.9 - 5.8

4. WYSP-FM (94.1) 6.3 - 5.4

5. WJJZ-FM (106.1) 4.2 - 5.1

(tie) WWDB-FM (96.5) 4.6 - 5.1

7. WOGL-FM (98.1) 5.0 - 4.6

8. WUSL-FM (98.9) 4.7 - 4.3

9. WXTU-FM (92.5) 3.7 - 4.2

10. WMGK-FM (102.9) 4.7 - 3.9

11. WPEN-AM (950) 3.6 - 3.8

12. WIOQ-FM (102.1) 3.2 - 3.7

13. WPHI-FM (103.9) 3.5 - 3.5

14. WIP-AM (610) 3.7 - 3.4

15. WYXR-FM (104.5) 3.0 - 3.2

16. WMMR-FM (93.3) 3.2 - 3.1

17. WPLY-FM (100.3) 2.6 - 2.2

(tie) WRTI- 2.4 - 2.2

(tie) WXXM-FM (95.7) 1.6 - 2.2

20. WHYY- 2.3 - 1.8

21. WXPN- 1.6 - 1.5

22. WPST-FM (97.5) 1.1 - 1.3

(tie) WDAS-AM (1480) 1.2 - 1.3

24. WHAT-AM (1340) 1.0 - 1.1

(tie) WPHT (1210) 0.7 - 1.1

26. WKXW-FM (101.5) 0.9 - 1.0

27. WRDR-FM (104.9) 0.8 - 0.7

28. WLEV-FM (100.7) 0.6 - 0.5

(tie) WURD-AM (900) n/a - 0.5

30. WJBR-FM (99.5) n/a - 0.4

31. WOR-AM -New York (710) n/a - 0.3

(tie) WSTW-FM (93.7) n/a - 0.3

(tie) WWJZ-AM (640) 0.4 - 0.3

Other notes: where's WFIL and WZZD?

PHILADELPHIA Spring 1998 12+

Winter / Spring

KYW: 7.4 / 7.2

WBEB: 5.8 / 7.2

WDAS: 6.4/ 6.2

WUSL: 4.3 / 5.1

WYSP: 5.4 / 5.1

WJJZ: 5.1 / 5.0

WOGL: 4.6 / 4.9

WXTU: 4.2 / 4.3

WPEN: 3.8 / 4.1

WMGK: 3.9 / 4.1

WWDB: 5.1 / 4.0

WIOQ: 3.7 / 3.9

WPHI: 3.5 / 3.4

WYXR: 3.2 / 3.3

WMMR: 3.1 / 3.0

WIP: 3.4 / 2.6

WPLY: 2.2 / 2.3

WRTI: 2.2 / 2.2

WXXM: 2.2 / 2.2

WHYY: 1.8 / 2.0

WPST: - / 1.3

WXPN: 1.5 /1.2

WDAS-AM: 1.3 / 1.2

WPHT: 1.1 / 1.2

WHAT: 1.1 / 1.1

WKXW: 1.0 / .9

WRDR: .7 / .7

WNJO: - / .7

WURD: .5 / .6

WJBR-FM: .4 / .5

WWJZ: .3 / .3

#5 Market - Philadelphia, PA

1997 Arbitrons - (Updated 1/20/98)

Spring 1997 / Summer 1997 / Fall 1997

KYW-AM (News) 6.3 / 6.3 / 6.8

WYSP-FM (Rock) 6.3 / 5.3 / 6.3

WBEB-FM (AC) 6.0 / 5.7 / 5.9

WDAS-FM (Urban AC) 4.9 / 5.5 / 5.5

WOGL-FM (Oldies) 5.5 / 5.4 / 5.0

WUSL-FM (Urban) 5.0 / 4.6 / 4.7

WMGK-FM (Cl. Hits) 4.4 / 4.5 / 4.7

WWDB-FM (Talk) 5.0 / 4.7 / 4.6

WJJZ-FM (NAC/SJ) 3.9 / 4.2 / 4.2

WXTU-FM (Country) 4.0 / 4.2 / 3.7

WIP-AM (Sports) 3.4 / 3.7 / 3.7

WPEN-AM (Nostalgia) 4.0 / 4.7 / 3.6

WPHI-FM (Urban) 3.9 / 4.2 / 3.5

WIOQ-FM (CHR/Pop) 3.6 / 4.1 / 3.2

WMMR-FM (Rock) 4.5 / 3.9 / 3.2

WYXR-FM (Hot AC) 3.5 / 3.6 / 3.0

WPLY-FM (Alternative) 2.7 / 3.3 / 2.6

WRTI-FM (90.1) (Public) part-classical/part-jazz Fall 1997 - 2.4

WHYY-FM (90.9)(Public) had a 2.3 in the fall 1997

WXXM-FM (95.7) (Hot AC) 2.6 / 2.4 / 1.6 Was WFLN (Classical) until September 5

WXPN-FM (88.5) Fall 1997 - 1.6

WDAS-AM (Religious) 1.2 / 1.0 / 1.2

WPST-FM (CHR/Pop) 1.2 / 1.5 / 1.1

WHAT-AM (Talk) 1.6 / .9 / 1.0

WKXW-FM (Talk) .6 / .8 / .9

WPHT-AM (Talk) .8 / .8 / .7

WFMZ-FM (AC) .5 / .5 / .6 (Became WLEV in September)

WJBR-FM (AC) .6 / .4 / .4

WNAP-AM (Religious) --- / .4 / +

WRDR-FM (Nostalgia) .7 / .4 / .8

WTEL-AM (Tropical) --- / .4 / +

WURD-AM (Tropical) .5 / .4 / .6

WWJZ-AM (Nostalgia) --- / .4 / .4

WCHR-FM (Religious) --- / .3 / +

WSTW-FM (CHR/Pop) .3 / .3 / +

WZZD-AM (Religious) --- / .3 / +

WFIL-AM (Religious) --- /--- .3

WBYN-FM (Religious) --- /--- .3

WOR-AM (Talk) --- /--- .3

+ = No information provided

© 1997 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.

February 1998 posting of Top 10 Stations in Billing

For the third year in a row WFAN was the top biller in advertising revenue in 1997. The top 10 as reported in the NY Daily News:

10. 101.1 WCBS-FM New York (Oldies) CBS
9. 103.7 KVIL Dallas (AC/Cowboys Flagship) CBS
8. 92.3 KKBT Los Angeles (Urban) Chancellor
7. 103.5 WKTU Lake Success (Rhythmic CHR) Chancellor
6. 101.1 KRTH Los Angeles (Oldies) CBS
5. 720 WGN Chicago (News/Talk/Cubs) Tribune
4. 1010 WINS New York (News) CBS
3. 92.3 WXRK New York (Rock/Stern Flagship) CBS (Home of Howard Stern)
2. 106.7 WLTW New York (AC) Chancellor
1. 660 WFAN New York (Sports) CBS (Home of Imus in the Morning)