Philadelphia Talk Radio Ratings 1999
Archived ratings information for talk radio stations in the Philadelphia market.
March 99 posting of Top 5 Stations in Billing
1 - WFAN/NY - $55.1 million
2 - KIIS/LA - $54.2
3 - WLTW-FM/NY - $47.3
4 - WXRK-FM/NY - $45.1
5 - WINS-AM - $38.3Spring, Summer, Fall summary for 1999. This is the last full book before Rush and Laura switched to PHT. The winter book will be a partial representation since they didn't move until the book started. The next full book will be the Spring book due out in July. It won't be until then that a realistic trend will be fully evident. Even that will be somewhat early. Radio insiders insist a full year will really tell the tale.
WPHT, 12+, Monday - Sunday, 6 am - midnight,
Spring 99 1.1 (21)
Summer 99 1.7 (20)
FALL 99 .8 (23)
WWDB, 12+, Monday - Sunday, 6 am - midnight,
Spring 99 3.3 (13)
Summer 99 3.6 (11)
FALL 99 4.1 (10)
Philadelphia (Updated 11/16/99)
Fall '99 ARBITRENDS (August, September, October)
12+ Mon-Sun, 6a-12mid
Station Format Fall 98 Win 99 Spr 99 Sum 99 A/S/O KYW-A News 6.4 7.8 5.9 6.8 6.9 WBEB AC 5.9 6.3 7.0 5.7 6.3 WYSP Rock 5.6 5.9 6.0 5.8 5.8 WDAS-F Urban AC 5.9 5.8 5.5 5.5 5.3 WUSL Urban 5.3 5.0 4.6 5.0 5.0 WJJZ NAC 4.2 4.9 5.4 4.4 4.7 WIOQ Top 40/M 4.1 3.7 4.6 4.2 4.2 WPEN-A Nostalgia 4.0 3.6 4.0 4.1 4.1 WEJM R&B Oldies 2.1 2.2 2.2 3.8 4.0 WOGL Oldies 5.5 4.7 4.4 3.8 4.0 WWDB Talk 4.4 4.6 3.3 3.6 4.0 WMGK Classic Hits 3.9 3.2 3.8 3.5 3.4 WPLY Alternative 2.1 2.5 3.1 3.5 3.3 WXTU Country 4.2 3.4 3.5 3.2 3.3 WMMR Rock 3.6 3.0 3.4 3.4 3.1 WIP-A Sports 2.9 3.5 3.0 2.5 2.6 WPHI Urban 3.3 3.0 3.0 2.6 2.6 WYXR Hot AC 3.1 3.1 2.7 2.5 2.5 WPST Top 40/M 1.4 1.3 1.4 1.8 2.0 WPHT-A Talk 1.0 1.1 1.1 1.7 1.5 WDAS-A Religious 1.2 1.1 1.3 1.4 1.3
© 1999 Arbitron.
Tuesday July 20th
"It's Ouch Time"
quote taken from Star Wars1) B101 - 7.0, 2) YSP - 6.0, 3) KYW - 5.9, 11) WPEN - 4.0, 15) WWDB-FM - 3.3. More later...
Station
Format
Owner
Sp '98
Su '98
Fa '98
Wi '99
Sp '99
WBEB-FM
AC
WEAZ
7.2
6.2
5.9
6.3
7.0
WYSP-FM
Rock
Infinity
5.1
5.4
5.6
5.9
6.0
KYW-AM
News
Infinity
7.2
6.4
6.4
7.8
5.9
WDAS-FM
Urban AC
AMFM
6.2
5.8
5.9
5.8
5.5
WJJZ-FM
NAC/SJ
AMFM
4.5
4.1
4.2
4.9
5.4
WIOQ-FM
CHR/Pop
AMFM
3.9
4.0
4.1
3.7
4.6
WUSL-FM
Urban
AMFM
5.1
4.7
5.3
5.0
4.6
WOGL-FM
Oldies
Infinity
4.9
4.9
5.5
4.7
4.4
WPEN-AM
Nostalgia
Greater Media
4.1
3.3
4.0
3.6
4.0
WMGK-FM
Classic Hits
Greater Media
4.1
4.1
3.9
3.2
3.8
WXTU-FM
Country
Beasley
4.3
4.7
4.2
3.4
3.5
WMMR-FM
Rock
Greater Media
3.0
3.6
3.6
3.0
3.4
WWDB-FM
Talk
Beasley
4.0
5.0
4.4
4.6
3.3
WPLY-FM
Alternative
Greater Media
2.3
2.3
2.1
2.5
3.1
WIP-AM
Sports
Infinity
2.6
2.7
2.9
3.5
3.0
WPHI-FM
Urban
Radio One
3.4
3.1
3.3
3.0
3.0
WYXR-FM
Hot AC
AMFM
3.3
3.1
3.1
3.1
2.7
WXXM-FM
Hot AC
Greater Media
2.2
2.3
2.1
2.2
2.2
WPST-FM
CHR/Pop
Nassau
1.3
1.5
1.4
1.3
1.4
WDAS-AM
Religious
AMFM
1.2
1.0
1.2
1.1
1.3
WPHT-AM
Talk
Infinity
1.2
1.3
1.0
1.1
1.1
WHAT-AM
Talk
KBT Comm.
1.1
1.2
0.8
1.6
1.0
WKXW-FM
Talk
Press
0.9
0.9
1.3
1.1
1.0
WNJO-FM
Oldies
Nassau
0.7
1.0
0.6
0.9
0.8
WJBR-FM
AC
Commodore
0.5
0.5
0.6
0.6
0.6
WWJZ-AM
Nostalgia
Mount Holly
0.3
0.7
0.4
0.4
0.6
WEMG-AM
Spanish Con.
Mega
0.6
0.5
0.5
0.3
0.5
WFIL-AM
Religious
Salem
0.0
0.4
0.0
0.3
0.5
WLEV-FM
AC
Citadel
0.3
0.3
0.0
0.0
0.4
WSSJ-AM
Spanish Con.
Mega
0.0
0.0
0.0
0.4
0.4
WWDB-AM
Talk
Beasley
0.0
0.0
0.6
0.6
0.4
WBYN-FM
Religious
WDAC Radio
0.0
0.0
0.3
0.3
0.3
WNAP-AM
Gospel
GHB Broad.
0.0
0.6
0.0
0.4
0.3
Tuesday June 22nd
#5 Philadelphia, PA
Spring '99 ARBITRENDS (March, April, May)
12+ Mon-Sun, 6a-12midStation Fall 98 Win 99 F/M/A M/A/May
WBEB (AC) 5.9 6.3 6.8 6.8
KYW-A (News) 6.4 7.8 7.0 6.5
WDAS-F (Urban AC) 5.9 5.8 5.7 5.9
WYSP (Rock) 5.6 5.9 6.0 5.4
WJJZ (NAC) 4.2 4.9 4.7 5.2
WUSL (Urban) 5.3 5.0 5.3 5.1
WOGL (Oldies) 5.5 4.7 4.4 4.6
WIOQ (Top 40/M) 4.1 3.7 4.1 4.2
WPEN-A (Nostalgia) 4.0 3.6 3.7 4.0
WWDB (Talk) 4.4 4.6 4.3 4.0
WXTU (Country) 4.2 3.4 3.4 3.6
WIP-A (Sports) 2.9 3.5 3.4 3.4
WMGK (Classic Hits) 3.9 3.2 3.4 3.3
WPHI (Urban) 3.3 3.0 3.1 3.0
WMMR (Rock) 3.6 3.0 3.0 2.9
WPLY (Alternative) 2.1 2.5 2.5 2.9
WYXR (Hot AC) 3.1 3.1 3.0 2.7
WXXM (Urban Oldies) 2.1 2.2 2.1 1.9
WPST (Top 40/M) 1.4 1.3 1.5 1.5
WHAT-A (Talk) 0.8 1.6 1.7 1.3
WPHT-A (Talk) 1.0 1.1 1.1 1.2
WDAS-A (Religious) 1.2 1.1 0.9 1.1
WKXW (Talk) 1.3 1.1 1.1 1.1
© 1999 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.
Spring 1999 ARBITRENDS (February, March, April)
12+ Mon-Sun, 6a-12mid
KYW-A (News) 6.4 7.8 7.0
WBEB (AC) 5.9 6.3 6.8
WYSP (Rock) 5.6 5.9 6.0
WDAS (Urban AC) 5.9 5.8 5.7
WUSL (Urban) 5.3 5.0 5.3
WJJZ (NAC) 4.2 4.9 4.7
WOGL (Oldies) 5.5 4.7 4.4
WWDB (Talk) 4.4 4.6 4.3
WIOQ (Top 40/M) 4.1 3.7 4.1
WPEN-A (Nostalgia) 4.0 3.6 3.7
WXTU (Country) 4.2 3.4 3.4
WIP-A (Sports) 2.9 3.5 3.4
WMGK (Classic Hits) 3.9 3.2 3.4
WPHI (Urban) 3.3 3.0 3.1
WMMR (Rock) 3.6 3.0 3.0
WYXR (Hot AC) 3.1 3.1 3.0
WPLY (Alternative) 2.1 2.5 2.5
WXXM (Hot AC) 2.1 2.2 2.1
WHAT-A (Talk) 0.8 1.6 1.7
WPST (Top 40/M) 1.4 1.3 1.5
WKXW (Talk) 1.3 1.1 1.1
WPHT-A (Talk) 1.0 1.1 1.1© 1999 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.
Place
Station
Format
Fall
1998Winter
19991st
KYW-AM
News
6.4
7.8
2nd
WBEB-FM
Adult Contemporary Music
5.9
6.3
3rd
WYSP-FM
Rock Music
5.6
5.9
4th
WDAS-FM
Urban Adult Contemporary Music
5.9
5.8
5th
WUSL-FM
Urban Contemporary Music
5.3
5.0
6th
WJJZ-FM
New Adult Contemporary Music
4.2
4.9
7th
WOGL-FM
Rock Oldies
5.5
4.7
8th
WWDB-FM
Talk
4.4
4.6
9th
WIOQ-FM
Popular Contemporary Hits
4.1
3.7
10th
WPEN-AM
Nostalgia
4.0
3.6
11th
WIP-AM
Sports
2.9
3.5
12th
WXTU-FM
Country Music
4.2
3.4
13th
WMGK-FM
Classic Hit Music
3.9
3.2
14th
WYXR-FM
Hot Adult Contemporary Music
3.1
3.1
15th (tie)
WMMR-FM
Rock Music
3.6
3.0
15th (tie)
WPHI-FM
Urban Contemporary Music
3.3
3.0
17th
WPLY-FM
Alternative Rock Music
2.1
2.5
18th
WXXM-FM
Hot Adult Contemporary Music
2.1
2.2
19th
WHAT-AM
Talk
0.8
1.6
20th
WPST-FM
Popular Contemporary Hits
1.4
1.3
21st (tie)
WDAS-AM
Religious Programming
1.2
1.1
21st (tie)
WKXW-FM
Talk
1.3
1.1
21st (tie)
WPHT-AM
Talk
1.0
1.1
24th
WNJO-FM
Rock Oldies
0.6
0.9
25th (tie)
WJBR-FM
Adult Contemporary Music
0.6
0.6
25th (tie)
WWDB-AM
Talk
0.6
0.6
27th (tie)
WNAP-AM
Religious Programming
(NR)
0.4
27th (tie)
WSSJ-AM
Diversified Programming
(NR)
0.4
27th (tie)
WWJZ-AM
Nostalgia
0.4
0.4
30th (tie)
WBYN-FM
Religious Programming
0.3
0.3
30th (tie)
WFIL-AM
Religious Programming
(NR)
0.3
30th (tie)
WRDR-FM
Nostalgia
0.4
0.3
30th (tie)
WURD-AM
Spanish Tropical Music
0.5
0.3
TOP TALK RADIO AUDIENCES BY SIZE - Sunday 8/22/1999
(Weekly cume low-end estimates 12-plus in millions rounded off to the
nearest .25 million based upon TALKERS magazine analysis of a national sampling of Arbitron reports and other reliable indicators in rated and non-rated markets for Fall 1998)
1. Rush Limbaugh 14.75+
2. Dr. Laura Schlessinger 14.50+
3. Howard Stern 9.25+
4. Art Bell 6.25+
4. Dr. Joy Browne 6.25+
5. Don Imus 5.00+
5. Jim Bohannon 5.00+
5. Bruce Williams 5.00+
6. G. Gordon Liddy 3.25+
7. Ken & Daria Dolan 2.50+
7. Michael Reagan 2.50+
7. Dr. Dean Edell 2.50+
8. Bob Grant 1.75+
8. John and Ken 1.75+
8. Doug Stephan 1.75+
8. Tom Joyner 1.75+
9. Tom Leykis 1.50+
10. Bob Brinker 1.25+
