Philadelphia Talk Radio Ratings - 2000
Archived ratings information for talk radio stations in the Philadelphia market.
Fall 2000 Ratings for Philadelphia
High Points of some local stations(Partial list, B101 included as the top station for reference)WBEB - 6.6KYW - 6.2WPEN - 4.1WIP 3.5WPHT 2.9WPTP - 2.2 (formerly WWDB)WKXW - 1.1WHAT 0.8
Here are the fall ratings for Trenton New Jersey. These are listed only because we get WKXW - NJ101.5-FM well in the Philly area and they run local news in the AM with talk the balance of the weekdays. In Phillys ratings book they are mired somewhere around a 1.0. You can see here why they are happy with being "New Jersey" 101.5-FM. Worth noting is how well the so called Philly stations did. DAS, XTU, MMR, YSP, LCE and more. It must be tough sandwiched between Philly and New York.
Market #138 Trenton, NJ - 01/09/2001
Fall 2000 ARBITRON Quarterly Report
12+ Mon-Sun, 6am-12midnight
Station Format Fall 99 Spr 00 Fall 2000 WPST Top 40/M 9.5 10.0 11.8 WDAS Urban AC 5.2 7.1 6.8 WNJO Oldies 6.2 6.2 5.9 WKXW Talk 5.2 8.9 5.6 WXTU Country 2.9 3.4 4.9 WYSP Rock 3.6 3.7 3.8 WUSL Urban 3.8 5.3 3.5 WBUD-A Oldies 4.0 3.9 3.3 WJJZ Jazz 3.6 3.4 3.3 WIMG-A Urban 4.3 2.1 2.8 WIOQ Top 40/M 2.1 1.1 2.4 WMMR Rock 2.6 2.5 2.4 WLCE Hot AC 2.6 2.3 2.1 WABC-A Talk 0.5 0.9 1.9 WOGL Oldies 2.6 1.8 1.9 WFAN-A Sports 1.7 0.7 1.6 WXRK Alternative 1.4 0.9 1.6 WCBS-A News 1.0 1.6 1.5
9/18/2000 - Latest ArbiTrends June/July/August
Station Format Spring MJJ JJA WIP-A Sports 3.2 2.7 2.5 WPHT-A Talk 2.0
2.1
2.5
WWDB Talk 2.9
2.8
2.1
WHAT-A Talk 1.0
1.1
1.1
WKXW Talk 0.8
0.8
1.0
Sunday August 27th
the arbitrends for July
Rank Sum 99 Fall 99 Win 00 Spr 00 M/J/J 00 WWDB 15 3.6 4.1 3.4 2.9 2.8 WIP 16 2.5 2.8 3.1 3.2 2.7 WPHT 18 1.7 0.8 2.3 2.0 2.1 WHAT 21 1.0 1.3 1.2 1.0 1.1
Wednesday July 19th - Spring Arbitrons
ACCUtrack numbers are belowThe 25-54 demo tells a slightly different story if you are following the Big Move of Rush and Dr. Laura over to WPHT
25 to 54 demo from 10 am to 3 pm
WWDB 25-54 Winter 2.2 Spring 1.7 (Gil Gross and Irv Homer)
WPHT 25-54 Winter 2.4 Spring 1.4 (Dr. Laura and Rush)
Station
Format
Sum 99
Fall 99
Win 00
Spr 2000
WIP-A
Sports
2.5
2.8
3.1
3.2
WPkLY
Alternative
3.5
3.4
3.0
3.1
WPHI
Urban
2.6
2.6
2.7
3.0
WWDB
Talk
3.6
4.1
3.4
2.9
WEJM
R&B Oldies
3.8
3.5
2.3
2.2
WPHT-A
Talk
1.7
0.8
2.3
2.0
WDAS-A
Religious
1.4
1.2
1.5
1.4
WPST
Top 40/M
1.8
1.6
1.5
1.4
WHAT-A
Talk
1.0
1.3
1.2
1.0
© 2000 Arbitron.
Station Format Sum 99 Fall 99 Win 00 F/M/A 00 M/A/M 00 Spr 2000 KYW-A News 6.8 6.3 6.6 6.4 6.4 6.4 WBEB AC 5.7 6.8 6.6 6.5 6.2 6.1 WDAS-F Urban AC 5.5 5.4 6.5 6.3 5.3 5.7 WIOQ Top 40/M 4.2 5.2 4.6 5.3 5.4 5.4 WUSL Urban 5.0 5.4 5.4 5.3 5.2 5.3 WYSP Rock 5.8 6.6 4.7 5.1 5.2 5.3 WJJZ Jazz 4.4 4.3 4.7 4.3 4.4 4.8 WOGL Oldies 3.8 4.2 3.5 3.6 3.9 4.2 WXTU Country 3.2 3.5 3.7 3.8 4.0 4.0 WMMR Rock 3.4 2.9 3.2 3.5 3.6 3.8 WLCE Hot AC 2.5 2.8 3.3 3.4 3.3 3.4 WMGK CR 3.5 3.5 4.0 3.9 3.6 3.4 WPEN-A Nostalgia 4.1 4.6 3.4 3.5 3.6 3.3 WIP-A Sports 2.5 2.8 3.1 3.2 3.3 3.2 WPkLY Alternative 3.5 3.4 3.0 3.2 3.2 3.1 WPHI Urban 2.6 2.6 2.7 2.9 3.0 3.0 WWDB Talk 3.6 4.1 3.4 2.9 3.1 2.9 WEJM R&B Oldies 3.8 3.5 2.3 2.3 2.5 2.2 WPHT-A Talk 1.7 0.8 2.3 2.2 2.2 2.0 WDAS-A Religious 1.4 1.2 1.5 1.4 1.2 1.4 WPST Top 40/M 1.8 1.6 1.5 1.5 1.6 1.4 WHAT-A Talk 1.0 1.3 1.2 1.0 0.9 1.0 © 2000 Arbitron.
Spring 2000 Ratings Archive with ACCUTRACK numbers
12+ Population:
4,063,000 Surveyed:
Continuously Ethnic Comp.:
Black 18.9%, Updated:
July 18, 2000 Hispanic 4.1%, Asian 3.1% Next:
September, 2000
Station
Format
Owner
Sp '99
Su '99
Fa '99
Wi 2000
Sp 2000
KYW-AM
News
Infinity
5.9
6.8
6.3
6.6
6.4
WBEB-FM
AC
WEAZ
7.0
5.7
6.8
6.6
6.1
WDAS-FM
Urban AC
AMFM
5.5
5.5
5.4
6.5
5.7
WIOQ-FM
CHR/Pop
AMFM
4.6
4.2
5.2
4.6
5.4
WUSL-FM
Urban
AMFM
4.6
5.0
5.4
5.4
5.3
WYSP-FM
Rock
Infinity
6.0
5.8
6.6
4.7
5.3
WJJZ-FM
NAC/SJ
AMFM
5.4
4.4
4.3
4.7
4.8
WOGL-FM
Oldies
Infinity
4.4
3.8
4.2
3.5
4.2
WXTU-FM
Country
Beasley
3.5
3.2
3.5
3.7
4.0
WMMR-FM
Rock
Greater Media
3.4
3.4
2.9
3.2
3.8
WLCE-FM
Rock AC*
AMFM
2.7
2.5
2.8
3.3
3.4
WMGK-FM
Classic Hits
Greater Media
3.8
3.5
3.5
4.0
3.4
WPEN-AM
Adult Standards
Greater Media
4.0
4.1
4.6
3.4
3.3
WIP-AM
Sports
Infinity
3.0
2.5
2.8
3.1
3.2
WPLY-FM
Alternative
Radio One
3.1
3.5
3.4
3.0
3.1
WPHI-FM
Urban
Radio One
3.0
2.6
2.6
2.7
3.0
WWDB-FM
Talk
Beasley
3.3
3.6
4.1
3.4
2.9
WEJM-FM
Oldies
Greater Media
2.2
3.8
3.5
2.3
2.2
WPHT-AM
Talk
Infinity
1.1
1.7
0.8
2.3
2.0
WDAS-AM
Religious
AMFM
1.3
1.4
1.2
1.5
1.4
WPST-FM
CHR/Pop
Nassau
1.4
1.8
1.6
1.5
1.4
WHAT-AM
Talk
KBT Comm.
1.0
1.0
1.3
1.2
1.0
WEMG-A/F
Tropical
Mega
0.5
0.7
0.9
0.3
0.9
WKXW-FM
Talk
Press
1.0
1.0
1.0
0.9
0.8
WNJO-FM
Oldies
Nassau
0.8
1.0
0.6
0.8
0.8
WJBR-FM
AC
NextMedia
0.6
0.7
0.6
0.7
0.4
WFIL-AM
Religious
Salem
0.5
0.4
0.0
0.0
0.3
WSTW-FM
CHR/Pop
Delmarva
0.0
0.6
0.4
0.0
0.3
* Was WYXR-FM (Hot AC) until October
© 2000 Arbitron. May not be quoted or reproduced without prior written permission from Arbitron.
Photo credit: Adam Jacobson
Station
Format
Owner
Sp '99
Su '99
Fa '99
Wi 2000
Sp 2000
KYW-AM
News
Infinity
8.3
7.5
9.2
8.0
8.4
WIOQ-FM
CHR/Pop
AMFM
6.1
6.2
6.4
6.8
7.7
WUSL-FM
Urban
AMFM
6.8
6.5
6.9
5.9
6.3
WBEB-FM
AC
WEAZ
4.6
5.1
5.0
4.4
5.3
WDAS-FM
Urban AC
AMFM
5.7
4.8
4.7
4.5
5.3
WYSP-FM
Rock
Infinity
5.5
5.2
5.2
5.6
5.3
WPLY-FM
Alternative
Radio One
3.9
4.6
4.4
4.7
4.9
WXTU-FM
Country
Beasley
4.7
4.3
4.0
4.1
4.7
WJJZ-FM
NAC/SJ
AMFM
4.5
3.9
3.9
4.3
4.2
WMMR-FM
Rock
Greater Media
3.4
3.1
3.6
3.8
4.1
WLCE-FM
Rock AC*
AMFM
2.1
1.9
1.9
3.6
3.6
WPEN-AM
Adult Standards
Greater Media
3.2
3.3
3.4
3.1
3.5
WIP-AM
Sports
Infinity
3.3
2.4
3.1
3.4
3.4
WMGK-FM
Classic Hits
Greater Media
3.4
3.4
2.8
3.1
2.9
WPHI-FM
Urban
Radio One
4.4
4.7
3.6
4.0
2.9
WOGL-FM
Oldies
Infinity
3.1
3.6
3.2
3.3
2.7
WWDB-FM
Talk
Beasley
3.3
2.7
4.2
2.4
2.5
WHYY-FM
News/Talk
WHYY Inc.
2.8
3.1
2.0
4.1
2.4
WPHT-AM
Talk
Infinity
1.0
0.5
1.0
2.1
2.1
WRTI-FM
Classical/Jazz
Temple
1.4
1.5
2.1
1.8
2.1
WEJM-FM
Oldies
Greater Media
2.7
2.9
2.0
2.2
1.9
WXPN-FM
Adult Altern.
Univ./Pennsylvania
1.5
2.7
1.6
2.2
1.9
WPST-FM
CHR/Pop
Nassau
1.7
1.9
1.8
2.5
1.8
WDAS-AM
Religious
AMFM
1.2
1.4
1.3
1.1
1.0
WKXW-FM
Talk
Press
0.7
1.1
0.9
0.5
0.8
WHAT-AM
Talk
KBT Comm.
0.7
0.9
0.5
0.6
0.6
WJBR-FM
AC
Commodore
0.4
0.3
1.0
0.3
0.6
WKDN-FM
Religious
Family
0.5
0.6
0.4
0.8
0.6
WNJO-FM
Oldies
Nassau
0.5
0.5
0.7
0.7
0.6
WNAP-AM
Gospel
GHB Broad.
0.3
0.2
0.4
*Was WYXR-FM (Hot AC) until October
©2000, Strategic Media Reseach. May not be quoted or reproduced without prior written permission from Strategic
Media Research.
18-34 Demo
25-54 Demo
Station
Sp '99
Su '99
Fa '99
Wi 2000
Sp 2000
Station
Sp '99
Su '99
Fa '99
Wi 2000
Sp 2000
WUSL-FM
12.5
12.6
11.6
11.2
13.2
WDAS-FM
8.1
7.0
7.1
7.2
7.8
WIOQ-FM
8.9
8.9
10.5
9.9
11.1
WYSP-FM
6.6
6.7
7.1
6.9
6.6
WYSP-FM
9.8
10.7
9.6
10.2
10.3
WLCE-FM
2.7
2.7
6.3
6.3
WPLY-FM
7.8
8.2
9.3
9.5
9.5
WBEB-FM
4.7
5.2
5.8
5.3
6.0
WDAS-FM
7.3
5.5
5.5
4.5
7.3
WMMR-FM
4.9
4.8
5.0
5.6
5.8
WPHI-FM
7.7
9.8
6.6
6.6
6.5
WJJZ-FM
5.8
5.2
5.3
4.1
5.6
WMMR-FM
4.0
3.5
5.8
5.3
6.4
WIOQ-FM
5.5
5.6
5.2
5.0
5.4
WLCE-FM
2.3
2.8
5.3
4.9
KYW-AM
5.2
6.1
6.3
5.9
4.9
WMGK-FM
3.1
3.4
2.6
4.1
3.7
WXTU-FM
5.3
5.0
3.9
4.9
4.8
WXTU-FM
3.6
3.1
3.7
4.9
3.6
WMGK-FM
5.3
5.2
4.3
4.2
4.7
©2000, Strategic Media Reseach May not be quoted or reproduced without prior written permission from Strategic
Media Research.Wednesday April 26th
In the continuing battle between WPHT and WWDB here are some early figures on the winter ratings.
Daytime #'s (6 am to 7 pm) weekdays
WPHT just barely edges out WWDB in the all important demographic of 25 to 54 by a 1.9 for WPHT to a 1.8 for WWDB although in 12+ WWDB still retains the lead with a 3.2 vs. WPHT 2.9. Sources inside CBS and WPHT say there are smiles all around as they didn't expect such a result for at least another 3 to 6 months.
more on the 12+ 7 days, 6 am to midnight
station fall 99 nov, dec, jan dec, jan, feb winter 2000 KYW 6.3 6.3 6.8 6.6 WWDB 4.1 4.0 3.7 3.4 WIP 2.8 2.9 2.9 3.1 WPHT 0.8 1.2 1.8 2.3 WHAT 1.3 1.2 --- 1.2 The trends for February 2000
station fall 99 nov, dec, jan dec, jan, feb KYW 6.3 6.3 6.8 WWDB 4.1 4.0 3.7 WIP 2.8 2.9 2.9 WPHT 0.8 1.2 1.8
