Radio Ratings 2000

Radio Ratings 2000

Archived radio ratings for all stations with a focus on talk radio.

Fall 2000 Ratings for Philadelphia

High Points of some local stations

(Partial list, B101 included as the top station for reference)

WBEB - 6.6

KYW - 6.2

WPEN - 4.1

WIP 3.5

WPHT 2.9

WPTP - 2.2 (formerly WWDB)

WKXW - 1.1

WHAT 0.8

Here are the fall ratings for Trenton New Jersey.  These are listed only because we get WKXW - NJ101.5-FM well in the Philly area and they run local news in the AM with talk the balance of the weekdays.  In Phillys ratings book they are mired somewhere around a 1.0.  You can see here why they are happy with being "New Jersey" 101.5-FM.  Worth noting is how well the so called Philly stations did.  DAS, XTU, MMR, YSP, LCE and more.  It must be tough sandwiched between Philly and New York.

Market #138 Trenton, NJ -  01/09/2000
Fall 2000 ARBITRON Quarterly Report
12+ Mon-Sun, 6am-12midnight

 

Station	Format	Fall 99	Spr 00	Fall 2000
WPST	Top 40/M	9.5	10.0	11.8
WDAS	Urban AC	5.2	7.1	6.8
WNJO	Oldies	6.2	6.2	5.9
WKXW	Talk	5.2	8.9	5.6
WXTU	Country	2.9	3.4	4.9
WYSP	Rock	3.6	3.7	3.8
WUSL	Urban	3.8	5.3	3.5
WBUD-A	Oldies	4.0	3.9	3.3
WJJZ	Jazz	3.6	3.4	3.3
WIMG-A	Urban	4.3	2.1	2.8
WIOQ	Top 40/M	2.1	1.1	2.4
WMMR	Rock	2.6	2.5	2.4
WLCE	Hot AC	2.6	2.3	2.1
WABC-A	Talk	0.5	0.9	1.9
WOGL	Oldies	2.6	1.8	1.9
WFAN-A	Sports	1.7	0.7	1.6
WXRK	Alternative	1.4	0.9	1.6
WCBS-A	News	1.0	1.6	1.5

 

9/18/2000 - Latest ArbiTrends June/July/August

Station	Format	Spring	MJJ	JJA
WIP-A	Sports	3.2	2.7	2.5
WPHT-A	Talk	2.0	2.1	2.5
WWDB	Talk	2.9	2.8	2.1
WHAT-A	Talk	1.0	1.1	1.1
WKXW	Talk	0.8	0.8	1.0

Sunday August 27th

the arbitrends for July

Rank	Sum 99	Fall 99	Win 00	Spr 00	M/J/J 00
WWDB	15	3.6	4.1	3.4	2.9	2.8
WIP	16	2.5	2.8	3.1	3.2	2.7
WPHT	18	1.7	0.8	2.3	2.0	2.1
WHAT	21	1.0	1.3	1.2	1.0	1.1

 

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Wednesday July 19th - Spring Arbitrons
ACCUtrack numbers are below

The 25-54 demographic tells a slightly different story if you are following the Big Move of Rush and Dr. Laura over to WPHT

25 to 54 demographics from 10 am to 3 pm
WWDB 25-54 Winter 2.2  Spring 1.7 (Gil Gross and Irv Homer)
WPHT 25-54 Winter 2.4  Spring 1.4 (Dr. Laura and Rush)

Station	Format	Sum 99	Fall 99	Win 00	Spr 2000
WIP-A	Sports	2.5	2.8	3.1	3.2
WPkLY	Alternative	3.5	3.4	3.0	3.1
WPHI	Urban	2.6	2.6	2.7	3.0
WWDB	Talk	3.6	4.1	3.4	2.9
WEJM	R&B Oldies	3.8	3.5	2.3	2.2
WPHT-A	Talk	1.7	0.8	2.3	2.0
WDAS-A	Religious	1.4	1.2	1.5	1.4
WPST	Top 40/M	1.8	1.6	1.5	1.4
WHAT-A	Talk	1.0	1.3	1.2	1.0

© 2000 Arbitron.

Station	Format	Sum 99	Fall 99	Win 00	F/M/A 00	M/A/M 00	Spr 2000
KYW-A	News	6.8	6.3	6.6	6.4	6.4	6.4
WBEB	AC	5.7	6.8	6.6	6.5	6.2	6.1
WDAS-F	Urban AC	5.5	5.4	6.5	6.3	5.3	5.7
WIOQ	Top 40/M	4.2	5.2	4.6	5.3	5.4	5.4
WUSL	Urban	5.0	5.4	5.4	5.3	5.2	5.3
WYSP	Rock	5.8	6.6	4.7	5.1	5.2	5.3
WJJZ	Jazz	4.4	4.3	4.7	4.3	4.4	4.8
WOGL	Oldies	3.8	4.2	3.5	3.6	3.9	4.2
WXTU	Country	3.2	3.5	3.7	3.8	4.0	4.0
WMMR	Rock	3.4	2.9	3.2	3.5	3.6	3.8
WLCE	Hot AC	2.5	2.8	3.3	3.4	3.3	3.4
WMGK	CR	3.5	3.5	4.0	3.9	3.6	3.4
WPEN-A	Nostalgia	4.1	4.6	3.4	3.5	3.6	3.3
WIP-A	Sports	2.5	2.8	3.1	3.2	3.3	3.2
WPkLY	Alternative	3.5	3.4	3.0	3.2	3.2	3.1
WPHI	Urban	2.6	2.6	2.7	2.9	3.0	3.0
WWDB	Talk	3.6	4.1	3.4	2.9	3.1	2.9
WEJM	R&B Oldies	3.8	3.5	2.3	2.3	2.5	2.2
WPHT-A	Talk	1.7	0.8	2.3	2.2	2.2	2.0
WDAS-A	Religious	1.4	1.2	1.5	1.4	1.2	1.4
WPST	Top 40/M	1.8	1.6	1.5	1.5	1.6	1.4
WHAT-A	Talk	1.0	1.3	1.2	1.0	0.9	1.0

© 2000 Arbitron.

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Spring 2000 Ratings Archive with ACCUTRACK numbers

12+ Population:	4,063,000	Surveyed:	Continuously
Ethnic Comp.:	Black 18.9%,	Updated:	July 18, 2000
Hispanic 4.1%, Asian 3.1%	Next:	September, 2000

 

Station	Format	Owner	Sp '99	Su '99	Fa '99	Wi 2000	Sp 2000
KYW-AM	News	Infinity	5.9	6.8	6.3	6.6	6.4
WBEB-FM	AC	WEAZ	7.0	5.7	6.8	6.6	6.1
WDAS-FM	Urban AC	AMFM	5.5	5.5	5.4	6.5	5.7
WIOQ-FM	CHR/Pop	AMFM	4.6	4.2	5.2	4.6	5.4
WUSL-FM	Urban	AMFM	4.6	5.0	5.4	5.4	5.3
WYSP-FM	Rock	Infinity	6.0	5.8	6.6	4.7	5.3
WJJZ-FM	NAC/SJ	AMFM	5.4	4.4	4.3	4.7	4.8
WOGL-FM	Oldies	Infinity	4.4	3.8	4.2	3.5	4.2
WXTU-FM	Country	Beasley	3.5	3.2	3.5	3.7	4.0
WMMR-FM	Rock	Greater Media	3.4	3.4	2.9	3.2	3.8
WLCE-FM	Rock AC*	AMFM	2.7	2.5	2.8	3.3	3.4
WMGK-FM	Classic Hits	Greater Media	3.8	3.5	3.5	4.0	3.4
WPEN-AM	Adult Standards	Greater Media	4.0	4.1	4.6	3.4	3.3
WIP-AM	Sports	Infinity	3.0	2.5	2.8	3.1	3.2
WPLY-FM	Alternative	Radio One	3.1	3.5	3.4	3.0	3.1
WPHI-FM	Urban	Radio One	3.0	2.6	2.6	2.7	3.0
WWDB-FM	Talk	Beasley	3.3	3.6	4.1	3.4	2.9
WEJM-FM	Oldies	Greater Media	2.2	3.8	3.5	2.3	2.2
WPHT-AM	Talk	Infinity	1.1	1.7	0.8	2.3	2.0
WDAS-AM	Religious	AMFM	1.3	1.4	1.2	1.5	1.4
WPST-FM	CHR/Pop	Nassau	1.4	1.8	1.6	1.5	1.4
WHAT-AM	Talk	KBT Comm.	1.0	1.0	1.3	1.2	1.0
WEMG-A/F	Tropical	Mega	0.5	0.7	0.9	0.3	0.9
WKXW-FM	Talk	Press	1.0	1.0	1.0	0.9	0.8
WNJO-FM	Oldies	Nassau	0.8	1.0	0.6	0.8	0.8
WJBR-FM	AC	NextMedia	0.6	0.7	0.6	0.7	0.4
WFIL-AM	Religious	Salem	0.5	0.4	0.0	0.0	0.3
WSTW-FM	CHR/Pop	Delmarva	0.0	0.6	0.4	0.0	0.3

AccuTrack

Station	Format	Owner	Sp '99	Su '99	Fa '99	Wi 2000	Sp 2000
KYW-AM	News	Infinity	8.3	7.5	9.2	8.0	8.4
WIOQ-FM	CHR/Pop	AMFM	6.1	6.2	6.4	6.8	7.7
WUSL-FM	Urban	AMFM	6.8	6.5	6.9	5.9	6.3
WBEB-FM	AC	WEAZ	4.6	5.1	5.0	4.4	5.3
WDAS-FM	Urban AC	AMFM	5.7	4.8	4.7	4.5	5.3
WYSP-FM	Rock	Infinity	5.5	5.2	5.2	5.6	5.3
WPLY-FM	Alternative	Radio One	3.9	4.6	4.4	4.7	4.9
WXTU-FM	Country	Beasley	4.7	4.3	4.0	4.1	4.7
WJJZ-FM	NAC/SJ	AMFM	4.5	3.9	3.9	4.3	4.2
WMMR-FM	Rock	Greater Media	3.4	3.1	3.6	3.8	4.1
WLCE-FM	Rock AC*	AMFM	2.1	1.9	1.9	3.6	3.6
WPEN-AM	Adult Standards	Greater Media	3.2	3.3	3.4	3.1	3.5
WIP-AM	Sports	Infinity	3.3	2.4	3.1	3.4	3.4
WMGK-FM	Classic Hits	Greater Media	3.4	3.4	2.8	3.1	2.9
WPHI-FM	Urban	Radio One	4.4	4.7	3.6	4.0	2.9
WOGL-FM	Oldies	Infinity	3.1	3.6	3.2	3.3	2.7
WWDB-FM	Talk	Beasley	3.3	2.7	4.2	2.4	2.5
WHYY-FM	News/Talk	WHYY Inc.	2.8	3.1	2.0	4.1	2.4
WPHT-AM	Talk	Infinity	1.0	0.5	1.0	2.1	2.1
WRTI-FM	Classical/Jazz	Temple	1.4	1.5	2.1	1.8	2.1
WEJM-FM	Oldies	Greater Media	2.7	2.9	2.0	2.2	1.9
WXPN-FM	Adult Altern.	Univ./Pennsylvania	1.5	2.7	1.6	2.2	1.9
WPST-FM	CHR/Pop	Nassau	1.7	1.9	1.8	2.5	1.8
WDAS-AM	Religious	AMFM	1.2	1.4	1.3	1.1	1.0
WKXW-FM	Talk	Press	0.7	1.1	0.9	0.5	0.8
WHAT-AM	Talk	KBT Comm.	0.7	0.9	0.5	0.6	0.6
WJBR-FM	AC	Commodore	0.4	0.3	1.0	0.3	0.6
WKDN-FM	Religious	Family	0.5	0.6	0.4	0.8	0.6
WNJO-FM	Oldies	Nassau	0.5	0.5	0.7	0.7	0.6
WNAP-AM	Gospel	GHB Broad.	0.3	0.2	0.4

*Was WYXR-FM (Hot AC) until October
©2000, Strategic Media Reseach.

 

18-34 Demo	25-54 Demo
Station	Sp '99	Su '99	Fa '99	Wi 2000	Sp 2000	Station	Sp '99	Su '99	Fa '99	Wi 2000	Sp 2000
WUSL-FM	12.5	12.6	11.6	11.2	13.2	WDAS-FM	8.1	7.0	7.1	7.2	7.8
WIOQ-FM	8.9	8.9	10.5	9.9	11.1	WYSP-FM	6.6	6.7	7.1	6.9	6.6
WYSP-FM	9.8	10.7	9.6	10.2	10.3	WLCE-FM		2.7	2.7	6.3	6.3
WPLY-FM	7.8	8.2	9.3	9.5	9.5	WBEB-FM	4.7	5.2	5.8	5.3	6.0
WDAS-FM	7.3	5.5	5.5	4.5	7.3	WMMR-FM	4.9	4.8	5.0	5.6	5.8
WPHI-FM	7.7	9.8	6.6	6.6	6.5	WJJZ-FM	5.8	5.2	5.3	4.1	5.6
WMMR-FM	4.0	3.5	5.8	5.3	6.4	WIOQ-FM	5.5	5.6	5.2	5.0	5.4
WLCE-FM	2.3	2.8	5.3	4.9	KYW-AM	5.2	6.1	6.3	5.9	4.9
WMGK-FM	3.1	3.4	2.6	4.1	3.7	WXTU-FM	5.3	5.0	3.9	4.9	4.8
WXTU-FM	3.6	3.1	3.7	4.9	3.6	WMGK-FM	5.3	5.2	4.3	4.2	4.7

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In the continuing battle between WPHT and WWDB here are some early figures on the winter ratings.

Daytime #'s (6 am to 7 pm) weekdays

WPHT just barely edges out WWDB in the all important demographic of 25 to 54 by a 1.9 for WPHT to a 1.8 for WWDB although in 12+ WWDB still retains the lead with a 3.2 vs. WPHT 2.9.  Sources inside CBS and WPHT say there are smiles all around as they didn't expect such a result for at least another 3 to 6 months.

more on the 12+ 7 days, 6 am to midnight

station	fall 99	nov, dec, jan	dec, jan, feb	winter 2000
KYW	6.3	6.3	6.8	6.6
WWDB	4.1	4.0	3.7	3.4
WIP	2.8	2.9	2.9	3.1
WPHT	0.8	1.2	1.8	2.3
WHAT	1.3	1.2	---	1.2

 

The trends for February 2000

station	fall 99	nov, dec, jan	dec, jan, feb
KYW	6.3	6.3	6.8
WWDB	4.1	4.0	3.7
WIP	2.8	2.9	2.9
WPHT	0.8	1.2	1.8